





If you are experiencing symptoms related to social anxiety disorder (SAD), expert support is only one click away.

Social Anxiety Disorder (SAD), also known as social phobia, is a persistent fear of social situations where individuals feel they may be judged, embarrassed, or scrutinised by others.
This anxiety can be overwhelming and interfere with daily life, making social interactions, work, and relationships challenging.
Unlike general shyness, social anxiety disorder is more intense and persistent, often leading to avoidance behaviours and significant distress.

People with social anxiety disorder may experience emotional, physical, and behavioural symptoms, including:
- Intense fear or anxiety in social situations, particularly when meeting new people, speaking in public, or being observed.
- Physical symptoms such as blushing, sweating, trembling, nausea, dizziness, or a racing heart.
- Avoidance of social situations, leading to isolation and difficulties in professional or personal settings.
- Excessive self-consciousness and worry about being judged or negatively evaluated.
- Difficulty speaking in groups, making eye contact, or asserting oneself.

Social anxiety disorder develops due to a combination of genetic, environmental, and psychological factors, including:
Genetic predisposition – A family history of anxiety disorders can increase the risk.
Brain chemistry – Imbalances in neurotransmitters, such as serotonin, may contribute to heightened anxiety.
Negative experiences – Bullying, rejection, or humiliation in social settings can trigger or worsen symptoms.
Overactive amygdala – The part of the brain responsible for fear responses may be overly sensitive in individuals with social anxiety.

Effective treatments are available to help individuals manage social anxiety and improve their quality of life.
Evidence-based approaches include:
Cognitive Behavioural Therapy (CBT): Helps individuals identify and challenge negative thought patterns, develop coping strategies, and gradually face social situations.
Exposure Therapy: Gradual, controlled exposure to social situations to reduce avoidance and build confidence.
Social Skills Training: Focuses on improving communication and assertiveness to enhance social interactions.
Medication (if appropriate): Selective serotonin reuptake inhibitors (SSRIs) or beta-blockers may be prescribed in severe cases to alleviate symptoms.
Relaxation Techniques: Mindfulness, breathing exercises, and progressive muscle relaxation can help manage anxiety in social settings.
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